Preserving brand history

Institution

French National Industrial Property Institute

Expertise implemented

Digitisation offerings

A long-term project

The project commenced in 2018 led by the INPI’s Archives Department, which is led by Steeve Gallizia (promotion and adding value) and Amandine Gabriac (head of the archiving project). The initial on-site phase of one year involved cleaning the registers and preparing files. This was followed by the digitisation phase in 2020 and 2021.

Arkhênum was chosen through a competitive bidding process to execute this project in collaboration with the project team from the Institute’s archives department.

What is a trademark?

Under the provisions of the initial law, a trademark distinguished products made or traded by a particular factory or business. Its representation could take different forms: nominative (a simple name), figurative (an image), or semi-figurative (a name and an image).

This representation is in the centre of each form and could be applied to media other than paper, such as fabric, leather, wax, dry stamp, etc. – even metal labels and photographs.

Trademarks: INPI treasures

Due to its historical and iconographic significance, the digitisation of this collection is a flagship project for Arkhênum. Our teams were eager to immerse themselves in the history of familiar and lesser-known trademarks, some holding a special place in our collective memory.

A dedicated project approach

Given the unique format and characteristics of this collection, Arkhênum needed to provide a customised solution. The project yielded numerous deliverables, including an alternative file in a permanent format for every register page and several distribution files for each form. The INPI’s intends to make the collection accessible online.

Additionally, we’ve generated supplementary files, especially when single trademarks span multiple forms, consolidating them into a single file. We’ve also identified photographs and specifically isolated them for dissemination.

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